Our DNA is football. And so is Madrid.
It is art, attitude, a way of life
It's that old t-shirt you wear with pride, the inherited scarf, the shout in the bar, the nights that end in overtime...
Whether we like it or not, football is there.

It's culture, it's street, it's trend
It is part of our life. Of what we share. Of what unites us.
That's why we're into football here.

"Football and the street go hand in hand. In Madrid we know this well."
– Dani Carvajal